Jenny Craig Changing Directions in 2008

by Lisa P | More from this Blogger

23 Feb 2008 05:30 AM

By now you've probably seen the new Jenny Craig ad campaign starring Queen Latifah. In fact, you may have even seen one of those commercials back to back with a Pizza Hut commercial featuring her voice. Scary, huh? Which voice do you listen to? But I digress. Jenny Craig offered Kirstie a contract for 2008 but she declined. The word is that although Kirstie considers Jenny Craig the best weight loss program there is, she doesn't see herself as a part of the new direction that the company is directing its ads. The new approach is less about dropping the fat and more about being healthy and health-conscious.

According to Kirstie:

"I wasn't the right person to do that. For the past three years, I've written most of the commercials. All the commercials I did were based on comedy and self-deprecation. That's my forte."

If you ask me, I find it pretty motivational when a 57-year-old can keep her sense of humor while dropping 75 pounds. As much as I love Queen Latifah, I'll always connect her voice with Pizza Hut commercials. Although she may bring more women of color to Jenny Craig, my guess is that she won't produce the amount of business that Kirstie did. (Let's face it, there are a lot of 50-somethings and Cheers fans out there who admire what Kirstie has done.)

The neat news is that Kirstie plans to launch her own weight-loss brand in 2009. There are no details yet as to whether it will be a program, a line of products or a single product. Kirstie says she has some great ideas though.

Kirstie is 5'8" tall and her starting weight was 219 pounds. Contrary to blogs and National Enquirer articles, she now weighs between 145 and 150 which is the perfect weight for her height. (Not perfect by Hollywood standards by any means, but perfect for good health.)

Related Blogs:

Body-for-Life Foods

Body-for-Life Workouts

Body-for-Life and Weight Loss

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Learn more about Lisa P

Lisa used to be a freelance writer and Community Manager for Families.com, but she has finally made the jump to novelist.

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